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互联网元素、可以分享的社会话题和广泛互动,应该成为一档成功电视节目的设计起点和标准配置。2014年新年伊始,新浪宣布与收视数据专业调查机构央视-索福瑞进行战略合作,联手推出“微博收视指数”。该指数参照国际通行标准,对新浪微博上关于电视节目的讨论量及用户规模等进行规范化统计分析,为电视节目在微博上的传播、营销与评估提供更有效的、系统化、标准化数据支持。发布会上,新浪
Internet elements, social topics that can be shared and broad interactions should be the starting point and standard of a successful television show. At the beginning of the new year 2014, Sina announced a strategic cooperation with CCTV-Suofu Rui, a professional survey agency for ratings data, to launch “Weibo Index”. The index in accordance with international standards, on the Sina microblogging on the amount of television programs and the size of the user to conduct standardized statistical analysis for the television programs in the micro-Bo on the dissemination, marketing and evaluation to provide more effective, systematic and standardized data stand by. Conference, Sina