由美国梦工厂制作的《功夫熊猫》成功引起的思考:一本好的动画作品的成功离不开好的剧本,这是吸引观众的主要因素。一本成功发行的动画作品,又离不开制作影片初期的观众定位,有效的营销和产品销售。对于现如今的发行渠道,我们不能忽视日益快速发展的网络平台,总之,我们要为创作出受欢迎的中国动画而一起共同努力! The Success Caused by the Kung Fu Panda Produced by DreamWorks USA: The success of a good animation project can not be separated from a good script, which is a major factor in attracting spectators. A successful distribution of animated works, but also inseparable from the production of film early audience positioning, effective marketing and product sales. For today’s distribution channels, we can not ignore the rapidly growing network platform, in short, we have to work together for the creation of popular Chinese animation!