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世纪华文一直服务于各大报业集团,在纸质媒体日渐衰弱的今天,世纪华文对于报业未来的发展与融合进行了深入的思考与研究。1.从捕获“读者”到吸引“消费者”。传统纸质媒体需要考虑的是如何以媒体作为介质,来满足更多的用户需求,提供超越于信息内容的服务和体验。2.向新媒体转型时,不该是“读者”的回归,而是结构的互补。报业做新媒体要让那些以前不看报纸的人,通过他们乐于接受的方式,在新媒体的各个平台上主动关注并形成扩散。
Century Chinese has been serving the major newspaper groups. With the decaying of paper media today, Century Chinese has conducted in-depth thinking and research on the future development and integration of the newspaper industry. 1. From Capture “Reader ” to Attract “Consumer ”. Traditional paper media needs to consider how to use the media as a medium to meet the needs of more users to provide services beyond the content and experience. 2. The transition to new media, should not be “reader ” return, but the structural complementarity. The newspaper industry should make new media to those who have not read the newspapers in the past, through the way they are willing to accept, take the initiative to pay attention to and form a proliferation on all platforms of the new media.