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SAN FRANCISCO Remember when citizen journalism was a novel idea? Now,average people armed with video cameras,laptops and mobile phones routinely cover everything from flood and fires to violence on the streets of Myanmar.Com- bine this do-it-yourself movement with the idea that every thought and personal event is Facebook-worthy,and it makes sense that citi- zen marketing is the newest form of consumer activism-one looked at by marketers as a poten- tial holy grail.
SAN FRANCISCO Remember when citizen journalism was a novel idea? Now, average people armed with video cameras, laptops and mobile phones routinely cover everything from flood and fires to violence on the streets of Myanmar. Com- bine this do-it-yourself movement with the idea that every thought and personal event is Facebook-worthy, and it makes sense that citi- zen marketing is the newest form of consumer activism-one looking at by marketers as a poten- tial holy grail.