激发内在动力,努力增强慈善募捐活动的社会吸引力第一,切实保护好民众的捐赠热情。杜绝强制募捐,严格遵循“自愿捐赠”基本原则,保护社会民众和企事业单位的捐赠热情。第二,扎实做好慈善品牌的培育工作。通过商业化运作方式,加强对慈善文化的开发和利用;充分挖掘本地区的人文 Stimulate internal motivation, strive to enhance the social attractiveness of charity fund-raising activities, and earnestly protect the people’s donation enthusiasm. Efforts should be made to end the compulsory fund-raising and strictly follow the basic principle of “voluntary donation” to protect the enthusiasm of donors of social people and enterprises and institutions. Second, do a good job cultivating charity brand. Through the commercial operation mode, strengthen the development and utilization of charity culture; fully tap the cultural