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2002年7月18日燕京集团以1.04亿元控股漓泉啤酒38.08%,实现燕京和漓泉的强强联合,并在随后的两年先后追加2.18亿元使控股比例达到74.04%。与此同时燕京漓泉紧锣密鼓全面导入燕京文化.通过座谈会,板报、大型的文艺演出.征文比赛.特别是利用公司的内刊——《漓泉人》多角度、全方位大力宣传,不到三年的时间漓泉已完全融入燕京文化的氛围,这种文化的融入已扩散到企业的外部经销商和公司啤酒的热卖场,营造出了燕京漓泉和谐的企业文化和良好的经营生态环境,企业也取得了丰厚的回报.经营业绩叠创新高.成为了啤酒行业的一匹“黑马”。啤酒产量由2001年的23.2万吨.增长到2004年的39.2万吨.净增了16万
On July 18, 2002, Yanjing Group held a controlling stake of 38.08% in Liquan Beer with a consideration of 104 million yuan to realize the alliance between Yanjing and Liquan. In the following two years, it added an additional amount of 218 million yuan to reach 74.04% of the total. At the same time, Yanjing Liquan full-scale introduction of Yanjing culture in full swing through essay forum, board newspaper, large-scale theatrical performances. Essay competition .Especially the use of the company’s internal magazine - “Li Quan people” point of view, In less than three years, Liquan has been fully integrated into the atmosphere of Yanjing Culture. The integration of this culture has spread to the hot stores of external distributors and corporate beer, creating a harmonious corporate culture of Yanjing Liquan and good Business environment, companies have also made huge returns. Business performance stack record high. Has become a beer industry, “dark horse.” Beer production increased from 232,000 tons in 2001 to 392,000 tons in 2004. This represents a net increase of 160,000