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当今世界的竞争不仅仅是各个国家经济实力的竞争,更是各国文化实力的较量,各国纷纷把加强文化建设作为增强国家实力的重要举措。服饰,作为一种动态的文化现象、文化样式以不同历史时期相对稳定的形式存在,深深的植根于特定的民族文化圈中,体现了民族文化的特点。唯有对中国本土民族文化进行挖掘,加强中国动漫服饰的核心文化价值诉求的研究,使得中国动漫服饰从“贴牌加工”走向“中国创造”。
The competition in the world today is not only the competition of the economic strength of various countries, but also the contest of the cultural strengths of various countries. All countries have taken the enhancement of cultural construction as an important measure to enhance their national strength. Costumes, as a kind of dynamic cultural phenomenon, exist in a relatively stable form in different historical periods and are deeply rooted in specific ethnic cultural circles and embody the characteristics of national culture. Only by excavating the indigenous culture of China and strengthening the appeal of the core cultural value of China’s animation costumes, China’s animation costumes have moved from “OEM processing” to “creation by China”.