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案例提供李琪莹:职业经理人,山东大学在职 MBA。特邀嘉宾罗建幸:浙江传媒学院专职营销/战略教师,曾就职于娃哈哈、强生(中国)、喜之郎、贝因美等企业,历任销售主管、产品和市场研究经理、市场总监、战略发展总经理等职务。谭长春:10余年快速消费品营销和管理经验。先后服务于四家行业领先外资企业,多家企业专业营销及管理咨询顾问。
Case provides Li Qiying: professional manager, Shandong University in-service MBA. Special guest Luo Jianxing: Zhejiang Institute of Media professional marketing / strategy teacher, worked for Wahaha, Johnson & Johnson (China), Xi Lang, Bei Mei and other companies, served as sales director, product and market research manager, director of marketing, general manager of strategic development positions . Tan Changchun: more than 10 years of fast moving consumer goods marketing and management experience. Has served in four leading foreign-funded industries, a number of enterprises specializing in marketing and management consulting.