论文部分内容阅读
人们对于广告的审美标准已经在很大程度上得到了提升;只有闪烁着智慧的优秀创意才能使一件广告作品脱颖而出,所以业界对学生的广告实践创造能力提出了越来越高的标准,这就要求我们的《广告创意与表现》课程教学必须适应业界对人才的需求,提升学生的实践创造能力。“以赛促教”对于综合性的创意设计课程而言是行之有效的教改措施,使我们能以更积极主动的姿态面对高职教育的实践教学为课程教学改革提出的挑战。
People’s aesthetic standards for advertising have been greatly improved; only an excellent work of flashing intelligence can make an advertising work stand out. Therefore, the industry has set higher and higher standards for students’ creative practice in advertising, which It requires that our teaching of “Advertising Creativity and Performance” must adapt to the industry’s demand for qualified personnel and enhance students’ practical creativity. “Promoting education by race” is an effective education reform measure for comprehensive creative design courses, so that we can face the challenge of higher vocational education practice teaching in the reform of curriculum reform in a more proactive attitude.