随着国内医药零售连锁业的迅猛发展,各地连锁在树立品牌的同时更加热衷于规模的扩张。无论是几百家的大型连锁还是几十家的中小型连锁,在规模扩张的时候都会选择吸收加盟的形式,即另一方以非资产性的某种资源为代价使用连锁品牌从事医药零售业务。客观地讲,连锁加盟对连锁方和加盟方不失为一种双赢的办法。从连锁方看,由于资金、选址、人员等因素的制约,全部门店做成直营店是有难度的,而吸收加盟可以较好地化解这些不利的制约因素,加快连锁规模的扩大;从加盟方看,可以通过这一方式迅速进入医药零售市场,在连锁 With the rapid development of the domestic pharmaceutical retail chain industry, the chain throughout the establishment of the brand more keen on the expansion of the scale. Whether it is hundreds of large chains or dozens of small and medium-sized chains, when the scale of expansion will choose to join the form of absorption, the other non-asset-based resources at the expense of the use of chain brands in the pharmaceutical retail business. Objectively speaking, franchising on the chain side and joining parties after all, a win-win solution. From the chain side, due to capital, location, personnel and other factors, all stores made Direct stores is difficult, and to join Absorption can better resolve these negative constraints, to speed up the expansion of chain size; from Franchisee see, you can quickly enter the pharmaceutical retail market in this way, in the chain