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通过对大众汽车旗下Golf和Polo的造型特征演变进行纵向、横向分析比对,收集历代Golf和Polo造型,提取主要造型特征:前脸造型和侧面造型;有针对性地分析了在同一平台下造型元素的突变和重组,同时探讨了不同平台下同时间段内大众品牌跨平台性造型元素的突变和重组,提出了保证品牌造型生命力的遗传和进化的机制。
Through the vertical and horizontal analysis and comparison of Volkswagen Golf and Polo’s stylistic evolution, the Golf and Polo models were collected and the main modeling features were extracted: the front face and the side face; the targeted analysis of the style under the same platform Element mutation and reorganization. At the same time, it explores the mutation and reorganization of cross-platform styling elements of Volkswagen brands in the same period under different platforms, and proposes the genetic and evolutionary mechanisms to ensure the brand vitality.