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期刊标题是保证期刊整体质量的主要部分,它代表着期刊整体的编辑水平,是编辑工作的一项重要内容。文章针对科普期刊标题中的问题进行分析,包括哗众取宠、变相广告,专业性强、科普不普,题文不符、冗长繁琐,平淡无奇、缺乏新意。并对应提出改进策略:编辑制作标题时需要针对阅读对象,有的放矢地选择标题内容;把握科普期刊标题严谨、通俗、准确、鲜明的原则;恰如其分的运用修辞、设问、引用等方法和技巧。
Periodical title is to ensure that the overall quality of the main part of the journal, which represents the overall editing level of the journal is an important part of the editorial work. The article analyzes the problems in the title of popular science journals, including sensationalism, disguised advertisements, strong professionalism, generalized science popularization, inscription discrepancies, lengthy tediousness, mediocrity and lack of new ideas. And correspondingly put forward the improvement strategy: when editing and making a title, it needs to target the reading object and select the title content with a definite object; to grasp the principle that the title of the popular science journal is rigorous, popular, accurate and distinct; and to use proper methods and techniques of rhetoric, setting questions and quoting.