天津卫视一直以来都是播出大剧的载体和平台,曾经播出的历史大剧、精品大剧都能进入全国同时段排名第二、第三甚至是取得同时段第一的成绩。但之前,天津卫视只是由于播出平台而受到关注,还没有真正营造出大剧营销的品牌影响力。而要想真正创出自己的品牌,提升优势地位,就必须拓展出自己的大剧营销实力与模式。2011年,天津卫视在属于内容资源竞争范畴的电视 Tianjin Satellite TV has always been the carrier and platform for aired dramas. The historical dramas and fine dramas that have been broadcasted all can make the nation’s second, third and even first in the same period. But before, tianjin satellite TV just because of broadcast platforms and attention, has not really created a drama marketing brand influence. In order to really create their own brand and enhance the dominant position, we must expand their own drama marketing strength and mode. In 2011, Tianjin Satellite TV belongs to the category of content resource competition television