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在我国信息迅猛发展的时代里,层出不穷的新媒体不断涌现,媒体传播的渠道和环境也在发生日新月异的变化。新媒体时代的来临,它呼吁人们的认识上的觉醒、观念上的转变,呼吁人们冲破束缚,用崭新的理念、前卫的姿态进行创新性发展。巨大的商业机遇刺激了市场人才的需求,如何培养更多的、适合新媒体环境的人才,如何让新媒体人才在广阔的机遇和环境中施展身手,这成为了新媒体人才研究的新课题。
In the era of rapid development of information in our country, new media emerge in an endless stream, and the channels and environment of media communication are also changing rapidly with each passing day. It calls for people’s awareness of the awakening, the concept of change, called on people to break through shackles, with a new concept, avant-garde attitude for innovative development. Huge business opportunities have stimulated the needs of market professionals and how to cultivate more talents suitable for the new media environment. How to enable new media talents to exert their influence in the vast opportunities and environments has become a new topic for the study of new media professionals.