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“从图书、玩具到动画片、服装,淘米要探索建立一个与迪斯尼一样的中国本土的儿童娱乐品牌。”淘米公司创始人及CEO汪海兵表示。面对美日卡通片的强势压迫,中国本土的动漫产业如何突围一直引人关注。所不同的是,淘米面对的是网络时代,互联网或许将成为本土动漫产业突出重围的一条捷径。从三年前创办至今,淘米公司先后开发了摩尔庄园、赛尔号、功夫派等专门针对6-14岁儿童的虚拟社区,打造了一个个深得孩子们喜爱的卡通形象,在全国拥有1.8亿网络注册用户。2009年4月起,淘米公司开始延伸和挖掘其虚拟社区中卡通形象的产业链价值,先后涉足图书出版、玩具、舞台演出、游乐园、饮料等领域。据悉,淘米已经着手将摩尔庄园和赛尔号的卡通故事拍成动画片和电影,将于2011年上市。
“From books, toys, cartoons, costumes, Taomi wants to explore establishing a brand of children’s entertainment in China that is the same as Disney’s.” "Mr Wang Haibing, founder and CEO of Taomi Corporation, said. The face of strong oppression of the United States and Japan cartoons, how the Chinese domestic animation industry breakthrough has been a cause for concern. The difference is that wash rice is facing the Internet era, the Internet may be the local animation industry to highlight a shortcut encircling a shortcut. Since its founding three years ago, Taomi Co., Ltd. has developed a virtual community dedicated to children aged 6-14, including Moore Manor, Purcell, Kung Fu School, and so on. It has created cartoon images that children love very much. 180 million registered users of the network. Since April 2009, Taomi Co., Ltd. has started to extend and explore the value chain of its cartoon image in the virtual community. It has set foot in the fields of book publishing, toys, stage performances, amusement parks and drinks. It is reported that Taomi has begun to Moore Manor and Purcell numbers cartoon story made into cartoons and movies, will be listed in 2011.