地方俗语是经过老百姓千百年来反复加工锤炼而成的,语言生动,凝练优美,内涵丰富。俗语是地域旅游文化重要的组成部分和载体之一,本文以淮安市为例,分析了俗语在历史文化、名人文化和饮食文化等旅游文化中的映现,提出重视和挖掘俗语文化内涵,有助于形成形象鲜明、具有特色的旅游文化,从而提升旅游吸引力和竞争力。 Local slang is made through thousands of years of repeated processing of ordinary people from the language, vivid, concise, rich in content. As one of the important components and carrier of regional tourism culture, this article takes Huai’an City as an example to analyze the phenomenon of proverb in the tourism culture such as history culture, celebrity culture and diet culture. It is helpful to pay attention to and excavate the connotation of slang culture In the formation of a vivid, distinctive tourism culture, so as to enhance the attractiveness and competitiveness of tourism.