安达信正在被“自己人”抛弃,继安达信香港和中国内地的合伙人决定将旗下业务加入普华永道之后,“安达信”的日本伙伴“朝日公司”也已宣布脱离安达信集团,“安达信”这块近百年的老招牌不仅正在亚洲消失,全球各地的安达信合伙人纷纷启动自称保护机制,投奔他处。品牌的脆弱性与其说“安达信”这一品牌是代表一个组织,倒不如说它仅仅是一个平台。当初,“安达信”为了全球扩张而建立的全球组织 Andersen is being abandoned by “one of us”. After Arthur Andersen’s partners in Hong Kong and mainland China decided to add their businesses to PricewaterhouseCoopers, “Asahi Shun” “Anderson letter” This nearly a century old sign is not only disappearing in Asia, Andaz partners around the world have started claiming to protect the mechanism, defected elsewhere. Vulnerability of the brand Instead of representing “Andersen” as an organization, it is better to say that it is merely a platform. At the beginning, “Anda Xin” global organization established for the global expansion