坚持以正面报道为主是电视媒体工作的一项基本方针,如何使电视媒体正面报道更具吸引力是新时期一个有待攻克的“难点”和“重点”。本文建议电视媒体正面报道须重视“三贴近”、须重视故事化的叙事方式及典型性、须重视信息量等几个方面需解决的问题。 It is a basic guideline for the television media to adhere to the principle of positive coverage. How to make the media coverage more attractive is a “difficult point” and a “key point” to be overcome in the new era. This paper suggests that the positive coverage of the television media should pay attention to the “three close to”, must pay attention to the story of the narrative style and typical, must pay attention to the amount of information and other issues to be addressed.