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在“十一五”期间,上海美术电影制片厂继承传统,将中国动画学派的精髓发扬光大,创作了《少年岳飞传奇》、《马兰花》等一批优秀的动画电影,获得多项荣誉;在此基础上,上海美术电影制片厂整合各方资源,调整营销思路,把动画产品的文化性与市场性较好地结合起来,取得了良好的市场效益与社会效应;同时,上海美术电影制片厂按照“开放促改革、合作促发展”的总体要求,改革内部体制,加强对外合作交流,走出了一条自己的开放创新之路。
During the 11th Five-Year Plan period, Shanghai Fine Art Film Studio inherited the tradition and carried forward the essence of the Chinese animation school and created a number of outstanding animated films such as Legend of Youth Yue Fei and Ma Lan Hua. Honor; on this basis, Shanghai Art Film Studio integrated resources of all parties, adjust marketing ideas, the animation of the cultural and marketing of a better combination, and achieved good market and social effects; the same time, Shanghai In accordance with the general requirements of “opening up reform, cooperation and development”, the fine art film studio reforms its internal system and strengthens its cooperation with foreign countries and has come out with its own path of opening up and innovation.