在感性消费时代,重视人的情感消费,满足人的情感需要,探讨情感消费是现代营销的显著特征。情感需要与消费自古有之,只是由于受到生产力水平的限制,人们的物质需要得不到根本满足,无法表现为现代意义上的需要与消费。在物质文明已高度发达的今天,人们更加重视个性的满足,精神的 In the era of perceptual consumption, the importance of human emotional consumption to meet the emotional needs of people, to explore emotional consumption is a prominent feature of modern marketing. Emotional needs and consumption have existed since ancient times, but due to the restriction of the level of productivity, people’s material needs can not be fundamentally satisfied and can not be manifested in the modern sense of need and consumption. Today, when the material civilization has been highly developed, people pay more attention to the satisfaction and spirit of individuality