我国是茶的祖国,面积、产量居世界第一;但我国茶叶品牌的知名度却与此不相称。如何打响国茶品牌,本文在分析我国茶产业现状的基础上,提出发展高品质茶作为突破口,以此打响国茶品牌的探讨。 China is the mother country of tea, with an area and output ranking first in the world. However, the popularity of tea brands in our country is not commensurate with this. How to start the brand of Chinese tea, this paper analyzes the status of China’s tea industry, based on the proposed development of high-quality tea as a breakthrough, in order to start the discussion of the brand of Chinese tea.