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本文分析了中国本土零售业的市场结构形态,用主导厂商模型并结合我国零售业实际情况,得出我国零售业在跨国公司进入后将形成以跨国零售巨头占优的主导厂商寡头垄断市场结构;提出了引导这种市场结构向有效竞争方向转变的具体对策。
This article analyzes the market structure of China ’s local retail industry. With the leading manufacturer model and the actual situation of China’ s retail industry, this paper concludes that the oligopolistic market structure of the leading manufacturers dominated by the multinational retail giants will come into being after the entry of transnational corporations into China ’s retail industry. Put forward specific measures to guide this market structure to the direction of effective competition.