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地铁公共空间的导视设计实质上是运用一系列的视觉符号,通过传递空间方位信息来帮助乘客理解信息内容并做出行为选择的信息设计。符号是信息的携带者,是信息的外在形式与物质载体,信息需要符号才能得到表达和传递。因此,本文通过分析符号的概念以及符号与信息、地铁导视设计之间的联系,从以下两个层面探讨了地铁导视设计对符号学原理的运用:第一层面是分析地铁导视设计中文字、图形、色彩等视觉元素的符号性;第二层面通过分析象形符号、指示符号、象征符号的特征,探讨地铁导视设计的符号化传达。
The guide design of the subway public space essentially uses a series of visual symbols to help passengers to understand the information content and make the information design of the behavior choice by transmitting the spatial orientation information. Symbol is the carrier of information, information is the external form and material carrier, the information needs symbols can be expressed and transmitted. Therefore, by analyzing the concept of symbols and the connection between symbol and information and metro guide design, this paper discusses the application of semiotics in subway guide design from the following two aspects: Word, graphic, color and other visual elements of the symbolic; the second level by analyzing the characteristics of the pictographic symbols, symbols, symbolic symbols to explore the subway guide design of the symbolic communication.