中原郑州,地处中国交通枢纽,历代以来,为兵家必争之地,正所谓“谋中原,定天下”。葡萄酒相对白酒、啤酒类而言,虽然市场尚未成熟,但随着近一、两年葡萄酒品牌巨头及知名品牌厂商的市场推广及进口葡萄酒品牌的涉足,在沉寂的冰的背后,欣然流露出火的迹象。面对郑州的半成熟葡萄酒区域市场现状,用一句话概括比较妥当:一半是冰,一半是火。而造成不良现状原因,既有主观的因素,也有客观的因素。 Central Plains Zhengzhou, is located in China’s transport hub, since ancient times, as a military strategist, is the so-called “seek the Central Plains, set the world ”. Wine Compared to liquor and beer, although the market is not yet ripe, with the marketing of the wine brand giants and well-known brand manufacturers in the past year and two years and the import of imported wine brands, the fire behind the quiet ice is readily revealed sign. The face of Zhengzhou semi-mature wine regional market status, summed up in one sentence more appropriate: half ice, half fire. The reasons for the poor status quo, both subjective and objective factors.