现代儒商牟其中有一条经商理论:99°+1°。在他看来,做生意成功与否,犹如烧水,水烧到99°尚不叫开水,若再加上1°,就是开水了。生意做成,和水烧开一样,关键是这1°。要说经商有什么秘密的话,牟氏“99°十1°”的理论可算一条地地道道的“商业秘密”。牟其中用中国的土特产换回了俄罗斯的飞机,多么潇洒的生意!他成功的关键是在别人不容易做到的1°上下了功夫。 The modern Confucian merchants have one theory of business: 99°+1°. In his view, whether or not a business is successful is like boiling water. If water is burned to 99°, it is not called boiling water. If 1° is added, it is boiling water. The business is made like water boil, the key is this 1 °. To say what business secrets there are, the theory of “99 ° 10 1 °” can be considered a “commercial secret.” The key to his success is to work hard on the 1° that others cannot easily achieve.