通常认为,互联网的出现和完善有利于消除消费者的信息劣势,事实上同样存在逆向选择问题或“柠檬”问题,制约网络交易和电子商务的发展。本文对网络市场中“柠檬”问题产生的原因进行分析,并构建柠檬市场模型,提出解决中国网络市场“柠檬”问题的策略建议。 It is generally believed that the advent and improvement of the Internet is conducive to the elimination of consumer information disadvantage. In fact, the problem of adverse selection or “lemon” also exists, restricting the development of online transactions and e-commerce. This article analyzes the causes of the “lemon” problem in the internet market and constructs the lemon market model and puts forward the tactics suggestion to solve the “lemon” problem in the internet market in China.