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手机报自2004年诞生至今,在用户规模和盈利额度上都取得了飞速的发展,社会影响力也日渐凸显。手机报传播的主要内容是新闻。其传播特点表现为:突出接近性,报道身边的新闻事件,传播实用性的信息资讯;多用漫画,巧设标题,提高受众阅读的趣味性;注重互动,受众参与,提高新闻报道的有效性;增加专刊、特刊、快讯等各类报道形式,多方位报道各类新闻事件。
Mobile newspaper since its birth in 2004, the scale of users and profitability have made rapid development, social influence has become increasingly prominent. The main content of mobile newspaper broadcast is news. Its characteristics of communication are as follows: highlighting proximity, covering news events around it and disseminating practical information and information; using comic books and sketches to improve the audience’s readability; focusing on interaction and audience participation to improve the effectiveness of news reports; Increase the special issue, special issue, newsletters and other forms of coverage, multi-directional coverage of various types of news events.