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从文化学的视角,通过文献资料、逻辑、社会学等方法,论述现阶段我国农村体育文化建设面临的种种矛盾与冲突即“统一模式”与需求层次多样化的文化冲突;挥霍浪费与勤俭节约的文化冲突;真假体育的文化冲突;“传统人”与“现代人”的文化冲突以及体力劳动替代体育锻炼与身体素质低下的矛盾。指出了我国农村体育文化改革的方向即加强对传统体育文化的改造;加强以奥林匹克为代表的西方体育文化的渗透以及加强体育文化制度建设促进农村体育文化的发展。
From the perspective of cultural science, through the methods of literature, logic and sociology, the author discusses the contradictions and conflicts in the construction of rural sports culture in our country at this stage: the “unification model” and the cultural conflicts with diversified needs; Cultural Conflicts between True and False Sports Culture Conflicts between Traditional and Modern People and the Contradiction between Physical Exercises and Physical Dysfunction as Substitute for Physical Labor. It points out that the direction of rural sports culture reform in our country is strengthening the transformation of traditional sports culture; strengthening the infiltration of western sports culture represented by Olympic Games and strengthening the construction of sports culture system to promote the development of rural sports culture.