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※背景情况※东方书报亭建设工程是上海市政府1998年的实事项目。18年来,东方书报亭积极销售党报党刊,占领思想文化阵地,先后解决了3000多名下岗失业人员的再就业,成为了传播先进文化的主渠道,成为了市民文化生活不可或缺的公共文化基础性设施,成为了党和政府联系群众的桥梁。但随着时代发展,市场环境变化,机制体制变革,东方书报亭的经营运营面临着严峻考验。2010年以来,报刊零售市场以每年20%—
※ Background ※ Oriental Bookstore construction project is the Shanghai municipal government in 1998 a practical project. In the past 18 years, the Orient Newsstand has been actively selling Party newspapers and periodicals and occupying ideological and cultural positions. It has successively solved the reemployment of more than 3,000 laid-off and unemployed workers, became the main channel for disseminating advanced culture and became the public culture indispensable to the cultural life of citizens The basic facilities have become the bridge between the party and the government in contacting the masses. However, with the development of the times, changes in the market environment, changes in the institutional system, and the operation and management of the Oriental Newsstand are facing severe challenges. Since 2010, the retail market of newspapers and magazines has increased by 20%