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作为电子商务的重要组成部部,网络购物(以下简称网购)作为现代流通的方式之一。已广泛渗透到生产、流通、消费等各个领域,网购依靠其种类繁多、价格低廉、无地域限制等鲜明特点吸引了大批的消费者。而网购流程中离不开物流配送这一环节,物流配送对于网商的整体竞争力具有不二的影响。本文从分析当前中国网购的发展趋势,并就淘宝网购为例阐述在网购过程中,物流配送对其核心竞争力的影响尤为重要。因而得出关注物流配送能加强网商自身竞争力的结论。
As an important part of e-commerce, online shopping (hereinafter referred to as online shopping) as one of the ways of modern circulation. Has been widely infiltrated into the production, circulation, consumer and other fields, online shopping rely on its wide range, low prices, no geographical restrictions and other distinctive features to attract a large number of consumers. The online shopping process is inseparable from the logistics and distribution of this part of the logistics and distribution network operators for the overall competitiveness of the same effect. This article analyzes the current trend of online shopping in China and illustrates the impact of logistics and distribution on its core competitiveness in the online shopping process. Thus draw attention to the logistics and distribution network operators can enhance their own competitiveness conclusion.