论文部分内容阅读
据市场人士预测,继可乐、香烟、电脑之后,可以在下个世纪风行全球的商品,将是美国体育授权标章商品,也就是印有美国五大体育协会——美国职业足球、棒球、篮球、冰上曲棍球和大专运动协会会员标志的体育用品、体育服饰、乳品、食品、文具、家庭用品、电脑玩具等,从吃到穿,从用到玩,无奇不有。据美国体育用品协会估计,1992年,这五大体育协会的授权标章商品,在美国国内市场的销售额已接近100亿美元。为什么在短短十年间,美国体育标章授权事业能形成如此庞大的市场,而且后劲十足?
According to market predictions, following Coke, cigarettes, and computers, products that can be popular around the world in the next century will be the United States sports licensing products, that is, the five major sports associations in the United States - US professional football, baseball, basketball, ice Members of the hockey and college sports associations include sporting goods, sportswear, dairy products, food, stationery, household goods, and computer toys. From eating to wearing, from playing to playing, there are no wonders. According to the estimates of the American Sports Goods Association, in 1992, the authorized sports products of these five sports associations had sales of nearly 10 billion U.S. dollars in the U.S. domestic market. Why in the short span of ten years, the United States sports logo licensing business can form such a huge market, and the stamina is full?