电视频道包装是广电媒体成熟的一个显著标志,它突出电视的个性特征,增强观众对频道的识别能力,从而确立频道的品牌地位。就如同商家促销商品重视包装一样,电视频道的市场竞争力也与频道包装息息相关。频道包装是一个系统工程,继续沿用过去制作节目观念与做法是远远不够的,需要新的策略,并努力在准确定位、统一规范以及理念上狠下功夫。 TV channel packaging is a significant symbol of the mature radio and television media, it highlights the personality of television, enhance the audience’s ability to identify channels, so as to establish the channel’s brand status. Just as merchants pay attention to packaging promotional goods, TV channels, market competitiveness is also closely related with the channel packaging. Channel packaging is a systematic project. It is not enough to continue using the concepts and practices of the past to produce programs. We need new strategies and strive hard to accurately position, unify norms and concepts.