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随着科学技术的进步,人类社会迎来了以数字媒体为标志的现代传播方式和以文化艺术为主的创意经济。而作为科技传播重要手段的科教片与动漫的结合,恰是这种创意经济的完美体现。本文以电视科教片与动漫的结合为切入点,重点分析动漫在科教片的中的功能与创意原则。采用共识分析法和案例分析法。
With the progress of science and technology, the human society has ushered in the modern mode of communication marked by digital media and the creative economy dominated by culture and the arts. The combination of science and education films and animation as an important means of science and technology is exactly the embodiment of this creative economy. This article takes the combination of TV science film and animation as the starting point, focusing on analyzing the function and creative principle of cartoon in science and education film. Using consensus analysis and case analysis.