论文部分内容阅读
所谓协同,是指打破资源(人、财、物、信息、流程)之间的各种壁垒和边界,使它们为共同的目标而进行协调的运作,通过对各种资源最大的开发、利用和增值以充分达成一致的目标。随着网络舆论不断展现乘数效应,网络媒体和传统媒体自发地实现了基于比较优势的合理分工。媒体协同背后的比较优势分析客观分析传统媒体和网络媒体的比较优势是最大化发挥其效用的前提和基础。前者在版面、线索、经济、市场
The so-called synergy refers to the breaking down of various barriers and boundaries between resources (human, financial, material, information and process) so that they can work in concert for a common goal. Through the development and utilization of various resources Add value to fully meet the goal. As the online public opinion shows the multiplier effect, the online media and the traditional media have spontaneously realized the reasonable division of labor based on the comparative advantage. Analysis of Comparative Advantage behind Media Synergy Objective analysis of the comparative advantages of traditional media and online media is the prerequisite and basis for maximizing their utility. The former in the layout, clues, economy, market