在知识经济时代,资讯的需求大大增加,给中国传媒带来巨大的机会,也带来了巨大的挑战;同时可以预见的大量的资本进入中国的媒体市场,购并、全球化、新旧媒体的交替……21世纪,中国传媒界将发生翻天覆地的变化,机遇和挑战并存,想胜出必须用创新精神,创新将是我们在新世代的突破点。 In the era of knowledge-based economy, the demand for information has greatly increased, bringing enormous opportunities to the Chinese media as well as enormous challenges. At the same time, the foreseeable large amount of capital has entered China’s media market, mergers and acquisitions, globalization, and the exchange of old and new media ...... In the 21st century, the media in China will make tremendous changes. Opportunities and challenges will coexist. If we want to win the victory, we must use innovation and innovation will be our breakthrough in the new generation.