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营销者说创维要成为高端品牌,不仅要体现在市场占有率上,还要体现在品牌认知和用户体验上。2013年,创维会有一系列整合营销举措出台,让用户深度参与,让技术离用户更近,让产品离市场更近。2012年,创维发展稳中有升。回顾起来,这一年市场有三个重要变化。首先,消费结构发生了变化,3D电视、“云电视”、智能电视和大尺寸电视消费劲升。创维抓住这个机会,驱动企业发展和业绩增长。
Marketers said Skyworth to become a high-end brand, not only to reflect the market share, but also reflected in the brand awareness and user experience. In 2013, Skyworth will launch a series of integrated marketing initiatives that will allow users to participate in depth and bring technology closer to users, bringing products closer to the market. In 2012, Skyworth's growth steadily. In retrospect, there are three important changes in the market this year. First, the structure of consumption has changed. The consumption of 3D television, Cloud TV, smart TV and large-size TV has risen sharply. Skyworth seize this opportunity to drive business development and performance growth.