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漳州非物质文化遗产“棉花画”拥有一定的文化积淀与历史传承,无论是名家的手工艺品或是行业生产,都有一定的资料可考。然而其到20世纪90年代初几乎消失,究其根源主要是因为传统材料的稀缺、创作形式传统且单一、可代替新型材料较少以及市场规划缺乏系统性,都是制约其发展的因素。为了使这门独特的手工技艺得以长久地传承延续并取得更好的市场效益,此次的研究主要立足于前人探索的基础,首先从影响棉花画今后发展的产品创新进行了分析,然后对棉花画所使用的材料、工具及创作形式进行了探讨与实践,最后提出了几点构思与可具体实施的营销规划方案,希望能够更好地推动其产业的创新与研发。
Zhangzhou intangible cultural heritage “cotton painting ” has a certain cultural heritage and historical heritage, both the famous handicrafts or industry production, have some information to test. However, it almost disappeared by the early 1990s. The root causes were mainly due to the scarcity of traditional materials, the traditional and single forms of creation, the substitution of less new materials and the lack of systematic market planning, all of which were the factors constraining their development. In order to make this unique handicraft inherit and continue to achieve better market efficiency for a long time, this research mainly bases on the exploration of predecessors. Firstly, it analyzes the product innovation that affects the future development of cotton painting. Cotton painting materials, tools and forms of creation were discussed and practice, and finally put forward a few ideas and specific implementation of the marketing plan, hoping to better promote the innovation and R & D industry.