希望京东、当当、顺丰、苏宁、大众点评的决策者并未看到本文,这样才能给创业者留下更多机会——创业者的机会也就是投资人的机会。在上篇中我们一起认识了品类三界,并剖析了其中物种最丰富的产品品类,本篇我们将继续揭开渠道品类和导购品类的“面纱”。渠道品类在现代渠道品类中,超市通常属于一阶渠道,主要销售独立的产品品牌,但也有别的渠道品类如药店入驻大型超市形成店中店,使大型超市变成二阶渠道。购物中心则 Hope that Jingdong, Dangdang, Shunfeng, Suning, public comment on the decision-makers did not see this article, so as to leave more opportunities for entrepreneurs - the entrepreneur’s opportunity is the investor’s opportunity. In the first chapter, we met together to understand the three categories of categories, and dissected one of the most species-rich product categories, this article we will continue to open the channel category and shopping guide category “veil ”. Channel Categories In modern channel categories, supermarkets usually belong to the first-order channel, which sells independent product brands. However, there are other channel categories such as pharmacies entering large-scale supermarkets to form store-in-stores, turning large supermarkets into second-order channels. Shopping center then