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北京故宫作为我国明清两代的皇家宫殿,是中国古代宫廷建筑之精华,每年都会吸引大量的国内外观众前来参观游览。但是游客在参观游览的过程中所作出的种种诸如随手题刻、随意攀爬文物古迹、在禁烟区吸烟等不文明的旅游行为不仅损害其个人形象,更加损害了故宫这一世界文化遗产的形象,更甚是对我们国家的对外形象造成一定的负面影响。因此,为了及时提高旅游者的自身素质、净化改善旅游景区环境问题,对于不文明的旅游行为的纠正迫在眉睫。
As the royal palace of Ming and Qing dynasties in China, the Forbidden City of Beijing is the quintessence of the ancient court buildings in China. Every year, it attracts a large number of domestic and foreign viewers to come and visit. However, the tourists’ uncivilized tourism activities such as freehand inscription, free climbing of cultural relics and historic sites in the no-smoking area during their visit have not only damaged their personal image but also harmed the image of the Forbidden City, a world cultural heritage , Even more so that it has a certain negative impact on the external image of our country. Therefore, in order to improve the quality of tourists in time and purify the environmental problems of tourist attractions, it is imminent to correct the uncivilized tourism behavior.