现代市场竞争的实践表明:无形的竞争重于有形的竞争,无形的力量胜于有形的力量,看不见的特质比看得见的更为重要。同样一种产品,有的会使顾客一见钟情,购买欲望油然而生;有的却使顾客兴趣顿失,连看都不想看。之所以出现这样的情形,关键在于前种产品存在有别于同类产品的某一特质,在顾客购买动机产生前就迎合了感观上的某种需要,产生了一种看不见的吸引力。这种无形的力量,驱使顾客在众多的同类产品中作出优先选择的决策。那么如何挖掘产品看不见的吸引力? Practice in modern market competition shows that invisible competition is more important than physical competition, invisible power is better than physical power, and invisible qualities are more important than visible ones. The same kind of product, some customers will love at first sight, the desire to purchase arises spontaneously; while others have lost interest in customers, even see do not want to see. The reason why such a situation occurs, the key is the existence of the former product is different from the same product of a particular trait, before the customer motivation to buy to meet some of the sensory needs, resulting in an invisible attraction. This invisible force drives customers to make prioritized decisions among a multitude of similar products. So how to tap the product’s invisible attraction?