航空公司对市场资源的充分利用和开发是其维系收益管理的主要源泉,航空公司对内部营销资源的合理配置和利用,在科学营销调研基础上进行市场细分和定位并采取有效的促销手段吸引市场资源的转移和关注,根本目的就是在进行市场开 The full utilization and development of market resources by airlines is the main source for maintaining revenue management. Airlines rationalize the allocation and utilization of internal marketing resources, market segmentation and positioning based on scientific marketing research and attract by effective marketing methods The transfer of market resources and concerns, the fundamental purpose is to open the market