民营书业从诞生之初起就在政策的夹缝中生长。令人难以置信的是,在缺乏出版资源、资质、人才、经验、资金、渠道的状况下,民营书业逐渐发展壮大,成为市场图书的一种重要力量。本文通过对两家民营公司在选题机制、流程运作、营销手段、终端管理等方面的综合分析,探寻民营书业做强市场图书的原因所在。 Private book industry from the beginning of its birth in the cracks in the policy of growth. Incredibly, in the absence of resources, qualifications, talents, experience, capital and channels, the private book industry has grown in strength and has become an important force in market books. This article through the two private companies in the selection mechanism, process operation, marketing tools, terminal management and other aspects of a comprehensive analysis of private book industry to explore the reasons for strengthening the market books.