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本文分析了畅销书的概念和主要特点,指出目前我国在畅销书营销中存在的不足和问题,并对如何开展畅销书的营销提出见解。
This article analyzes the concept and main features of best sellers, points out the shortcomings and problems that exist in the best sellers’ marketing in our country, and puts forward some opinions on how to carry out the marketing of best sellers.