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思想政治工作与公共关系这两个原本不同范畴、不同性质的事物,在改革开放特别是建设社会主义市场经济体制的现代中国相遇了。二者构成了一种什么样的相互关系或联系?这个问题不仅仅是理论上的,也是实践中难以回避的。下面这两篇文章阐述的见解、乃至对某些问题的提法,都是有待进一步探讨的,例如公共关系对于政治思想工作可以起补充作用,但公共关系作为一门学科、一项事业,是否仅仅是政治思想工作的“补充”呢?这仅是问题之一。本刊不拟就此类问题展开大规模讨论,但将选择一些确有见地、且针对性强的文章发表。
Ideological and political work and public relations, which were originally two different categories and of different nature, have met in modern China during the reform and opening up, especially the construction of a socialist market economic system. What kind of interrelationship or connection does the two form? This question is not only theoretical but also unavoidable in practice. The opinions set forth in these two articles below, and even the formulation of certain issues, are yet to be further explored. For example, public relations can play a complementary role in political and ideological work. However, public relations as a discipline, a career, whether Is it merely a “supplement” to political and ideological work? This is only one of the problems. This issue does not intend to launch such a large-scale discussion of such issues, but will choose some really insightful and targeted articles published.