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7月中国影市单月票房近55亿元,一方面不可否认因为保护月的存在其成色会有不足;另一方面,市场如果能够结构性地共享繁荣,会比今天看到的那些令人骄傲的数据更加令全行业激动。如火的7月中国影市,单月票房近55亿元,相当于2008年全年票房产值。7月推出了3部巨星级国产片,《捉妖记》以22.4亿领衔,目前正在逼近《速度与激情7》在今年上半年创造的中国影市新纪录24.2亿;《煎饼侠》11.5亿;《西游记之大圣归来》(以下简称《大圣归来》)9亿。怎么做到的?影片质量或许是一个很重要的因素,但无法回避的一个事实是,它们的各项新纪录创造于一个名义上无法承认但实质上真实存在的国产片保护月里。如果没有这个前
In July, the monthly box office receipts of nearly half a month in China’s movie market are undeniable. On the one hand, it is undeniable that their qualifications will be inadequate because of the existence of the protection month. On the other hand, if the market can structurally share prosperity, Proud of the data more so that the whole industry excited. In July, the movie market in China hit a record of 5.5 billion yuan at a single box office, equivalent to the box office value of 2008. July launched 3 giant domestic-made films, “Dream Catcher” led by 2.24 billion, is currently approaching “speed and passion 7” in the first half of this year to create a new record 2.42 billion movie market in China; “Pancake Man” 1.15 billion ; “Return of the Journey to the Journey to the West” (hereinafter referred to as “Great Return”) 900 million. How to do it? The quality of the video may be a very important factor, but the unavoidable fact is that their new records have been created in the month of a nongovernmental documentary film that is nominally unrecognizable but virtually real. Without this before