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负空间是什么?简单来说,负空间就是物体之间的空间,是设计中一种常用的表现手法。在读图时代的今天,可能一篇优美的文案远不如一幅富有创意的画面所带来的视觉冲击力强烈。在优秀的视觉作品中,我们经常看到一些凭借简洁、有效的负空间要素产生奇思妙想的创意。这些创意图不仅寓意深刻、形式独特,而且准确、清晰地表达出设计主题,并向受众传递明确的信息。
What is the negative space? In short, the negative space is the space between objects, which is a common expression in design. Today, in the age of reading pictures, perhaps a beautiful copywriting is far from the visual impact brought by a creative picture. Of the best visuals, we often see ideas that generate whimsical ideas based on concise and effective negative space. These creative maps not only have profound meaning and unique forms, but also accurately and clearly express the design theme and deliver clear messages to audiences.