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投资者关系,是企业最重要的财务关系之一。而投资者关系管理,则是西方企业财务管理的一项重要内容。1969年,美国率先成立了全美投资者关系协会(NIRI)。1990年,国际投资者关系联合会(IIRF)正式成立,标志着国际投资者关系管理进入了一个新的时期。反观我国,从沪深股市成立十几年来的实践看,我国大多数上市公司还没有认识到投资者关系管理的重要性,反而是不断曝出公司涉嫌财务造假事
Investor relations is one of the most important financial relationships in an enterprise. Investor relationship management is an important part of financial management in western enterprises. In 1969, the United States took the lead in establishing the National Association of Investor Relations (NIRI). In 1990, the International Federation of Investors (IIRF) was formally established, marking a new era in the management of international investor relations. In contrast, China, from Shanghai and Shenzhen stock market more than a decade of practice, most of the listed companies in China have not yet realized the importance of investor relations management, but is constantly exposed the company suspected of financial fraud