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在国际化发展过程中,不少企业迫于各自的原因减少对国际运营的投入,甚至退出海外市场。还有一些企业在暂停国际化投入后,还会重新提升其国际市场参与度。尽管这些企业抑制国际化和重启国际化的现象在欧美国家和中国等新兴市场国家中频频发生,但迄今尚未得到学者的足够关注。本文回顾了现有研究成果对企业抑制国际化和重启国际化的定义、影响因素和相应的理论框架,并提出了有待研究的相关问题和方法,以期为未来的研究提供借鉴。
In the process of internationalization, many enterprises, for their own reasons, reduced their investment in international operations and even quit overseas markets. Still others may resume their international market participation once the international investment is suspended. Although these enterprises inhibit internationalization and restart the phenomenon of internationalization frequently occur in emerging market countries such as Europe and the United States and China, but so far not enough attention of scholars. This paper reviews the definition, influencing factors and corresponding theoretical framework of the existing research results on the internationalization and restarting of internationalization, and puts forward the relevant issues and methods to be studied in order to provide reference for the future research.