论文部分内容阅读
杨谦,北京商业管理干部学院副院长,教授;《成功营销》杂志社社长,中国经销商学院执行院长,享受政府特殊津贴专家。近几年主要以新型营销方式、分销渠道和销售管理为研究和咨询重点,现兼任多家公司的营销顾问。代表作有《商业论》、《市场营销指南》、《中国:迎接直销风暴》、《心智修炼》、《打造中国分销通路》(VCD)、《分销地图》等。2000年入选“影响中国策划业的21个人”。
Yang Qian, vice president and professor of Beijing Institute of Business Administration; president of “successful marketing” magazine, executive dean of China Dealership College and expert enjoying government special allowance. In recent years, mainly to new marketing methods, distribution channels and sales management for research and consulting focus, now serves as a number of companies marketing consultants. Representatives of “Business”, “Marketing Guide”, “China: to meet the direct sales storm”, “mental cultivation”, “to create China’s distribution channels” (VCD), “distribution map” and so on. In 2000 selected “affect 21 of China’s planning industry.”