在当代社会中,社会文化这一种软实力的竞争已经步入了一个相当白热化的阶段,创意是每一个国家以及企业在竞争方面的重要指标,体现在体育产业的发展中也是一样的。在我国体育事业中以有关创意产业的含义为初始出发点的话,需要我们对文化创意方式下的体育事业进行一系列深入研究。 In contemporary society, social and cultural soft power competition has entered a very heated stage. Creativity is an important indicator of competition in every country and enterprise, and it is also reflected in the development of the sports industry. In our country’s sports career to the meaning of the creative industries as the initial starting point, we need a culture of creative ways to conduct a series of in-depth study of sports.